Many of our clients want to take a more active role in directing their talent during the voice over session. It’s important that you speak up and give great instruction so your voice can deliver your brand message exactly the way you want it.
If you’re wanting to improve your direction skills, we’ve got some tips to help you work with your voice talent – whether you’re in the studio or recording over a skype/phone session.
Before the session
Set aside time to go over the project brief and script with the voice. Tell them as much as you can about the project and what the recording will be used for. Describe the target audience and the persona you want them to create.
Go over the script with the voice – get their feedback and answer questions. Point out the key statements, words, or phrases you want the voice to emphasise. Talk about how to keep the audience engaged throughout the script. You can ask your voice for their ideas – they have lots of experience and they might be able to make some great suggestions.
At the start of the session you may wish to:
Some voices don’t like to hear a line read but for others it can be helpful. There can be a place for it, so as with everything, there is no hard and fast rule. It’s a collaborative process!
Giving feedback during the session
After the first couple of read-throughs you’ll be ready to give your voice some feedback to direct them toward your preferred voiceover read.
When giving feedback always start and finish with a positive. I like to call this the feedback sandwich. The positive feedback is the bread, keeping the whole thing together. While any constructive feedback is the meaty, delicious filling in the middle, helping the voice to improve.
Pointing out which sections you liked helps the voice to nail down the direction you want to go in. Sometimes the recording can feel a bit stagnant if the actor isn’t sure what direction you want them to take, or is getting a bit overwhelmed with being told lots of different things. Give them a few clear adjectives to get them back on track.
Talk to your actor directly, and involve them in the conversation, as you all work towards getting the VO right. The more relaxed and personable the experience is the better the performance will be.
That crucial line
Often, there might be one crucial line at the end of the script – the call-to-action or product tagline. Ask the voice to reel off 4-6 takes of this line with different interpretations or variations. You can then choose the one that best fits.
Working with the audio engineer
You should absolutely include the audio engineer in the session. You can help them to do their job and get a great result if you:
Catchy phrases to get another take!
Try these phrases to help give your voice direction on their next take
When you enter the recording session with your voice, the more direction you can give them, the better the final product will be. Don’t be afraid – speak up and enjoy yourself!
Ready to find a VO artist and get directing a voice over session? Browse our voices to find the right voice for your project!